There are many reasons to hire a social media manager for you and your brand. However, knowing when the time is right to do so can be a tough decision to make especially when trying to keep your budget tight.
For many brands, there comes a point when you know something has to change but fear keeps you from taking that leap. Here are eight keys to help you with your decision to hire a social media manager.
You Are Not Social Media Savvy
Running a brand is hard enough without having to be social media savvy too. Many personalities and brands are great at what they do but find social media or technology for that matter to be something that eludes them.
If you fall into this category, there’s no reason to be upset or ashamed of yourself. You just do you. Leave the social media to a professional who loves what they do and can get actual results for you in the process.
You Just Don’t Have The Time To Do The Social Media Part Yourself
Many brands and entrepreneurs do have extensive knowledge of social media and how it works but just don’t have the time that’s needed to create the online presence that their brand requires.
If you’re this person, I want you to understand that you can’t be everywhere and do everything in your business by yourself. It’s okay to delegate or hire someone to do the social media aspect of your business for you. You can, and should, be actively involved in creating your social media presence but you don’t have to be the one to implement it on a daily basis. Letting a professional social media manager take this part of your business over will give you the time you need to do everything else that your brand requires.
You Have No Clue Which Social Media Platforms Are Best For You and Your Brand
This is a big one. There are so many social media platforms out there today and more popping up daily that it’s common to think your brand needs to be on every one of them. However, the fact is that you really don’t.
One of the keys to being a social media superstar is knowing which platforms work the best for your brand and its products and services. There is no sense in spending time creating content and communities on social media platforms if your ideal clients aren’t even there. This will just lead to frustration and disappointment.
Social media managers are experts in finding out who you are, what your brand’s image is, and who your ideal clients are so they can choose the social media platforms that will serve you best, develop a community there, and engage with those clients on a regular basis with quality, meaningful content.
Writing Is Not Your Forte
Writing is a skill that requires great effort and thought. Writing content is not something that you can quickly throw together and move on. Most content writers spend hours a day on the content they write for blogs, websites, articles, podcasts, and courses. Not only is writing time-consuming, it also requires a high degree of knowledge about the use of language and meanings.
There are many great writers in the world but not everyone is one. If you’re not good at writing or you don’t enjoy writing process, then it’s best for you and your brand to hire a professional social media manager to take on that task.
A big part of being a social media manager is writing. Everything social media managers do requires a firm grasp on language, meaning, and how to use those things in a way that really attracts and engages their readers. This is vital to creating a powerful social media presence for you and your brand.
Your Social Media Engagement Is Low And You Don’t Know What To Do About It
Many entrepreneurs and brands do their own social media and content writing and enjoy it, yet they find that they just aren’t getting the engagement that they want and need. This is a common occurrence.
There are many reasons for why this could be happening. It could be your copy writing is not in alignment with your brand’s mission. It could be that you are utilizing the wrong social media profiles for your brand. It could be that the timing of your content is off. It could be that your message isn’t clear enough to attract your ideal clients.
Social media managers are experts at analyzing data in a way that gets results. They know how to figure out why something is or isn’t working and find a way to get the results you need and want.
You’re Having Challenges Responding To All The Interactions On Social Media
Sometimes even if you have the writing, social media, and business savvy required to create an engaging social media presence, you find yourself in the weeds. Meaning, all the social media interactions needed to keep your ideal clients engaged and wanting more gets out of hand and you can’t keep up.
At some point in your business when it is doing really well, you’ll feel like you’re on a roller coaster that just won’t stop to let you get a breath. This is totally natural and a really great problem to have.
If you find yourself feeling like you just can’t keep up with everything you need to do to keep your brand’s social media community happy, healthy, and engaged, it’s time to hire a social media manager.
Social media managers know that it’s necessary to have continuous, engaging communication with your social media community. This is one of the key ingredients to building a great following for your brand and if you don’t keep up with it, it can cost you. Social media managers make sure that all your brand’s interactions with its followers are up to date and responded to immediately and professionally keeping your community happy, engaged, and loyal.
You Don’t Have The Patience For All The Stupidity And Hate On Social Media
I have had many people and entrepreneurs tell me that they can’t deal with the way people act on social media and threaten to shut down all their brand’s profiles online. This, of course, is not the answer.
In this day and age, it’s virtually a requirement for a business or brand to have a social media presence and with that it’s necessary to come up with a way to handle all the stupidity and hate that will inevitably target your profiles at some point.
No brand is immune to hate mongers or trolls when it comes to social media. The anonymity that being online creates for everyone is both a blessing and a curse. Unfortunately, many angry people with nothing good to say and plenty time on their hands use that anonymity to spread their hatred and anger and most times it has nothing to do with you or your brand.
Social media managers handle these people on a daily basis for their clients. They have mastered methods for diffusing difficult situations online by providing a calming voice of reason and also, know when and how to shut a conversation down without causing harm to you, your brand, or your social media community.
You’re Neglecting The Rest Of Your Business To Be Great On Social Media
Many entrepreneurs have the skills necessary to be exceptional social media managers for themselves but often times it’s at the expense of neglecting the rest of their business.
Many people underestimate the time necessary for building and maintaining a social media presence for their brand and doing so can wind up damaging the business. What sense does it make to have a great social media presence if the daily business operations are being ignored?
A social media manager takes the pressure off of you so that you can take care of the other important parts of the business to ensure that everything is running the way it should and is able to care for all those clients that social media brings in.
So, if any of these eight keys are beginning to become common occurrence for you in dealing with your brand’s social media presence, you might want to consider hiring a social media manager to help you grow your brand.
There are many places to find a professional social media manager including digital agencies and freelance professionals. Of course, if you would like my help managing your brand’s social media presence feel free to contact me using the contact me page on this website or by clicking on the envelope icon in the lower right-hand side of this page. I would love to serve you and your business. Please understand that my availability is on a first come, first served basis and there could be a wait list during high demand.
