When it comes to content creation there’s a great debate between quality and quantity. Many content creators live by the rule of putting out as much content as they can regardless of the quality. While others would rather produce less content but ensure that what does go out is held to the highest of standards. Which way of thinking is right? Well, the answer isn’t always so cut and dry.
Some say that quantity is more important than quality because, after all, SEO and Google rankings tend to depend primarily on the amount of content that your website or blog is pushing out more than anything.
However, going down the road of putting out as much content as possible regardless of the quality can come around to bite you in the butt. Why? Because even though Google and SEO algorithms are looking out for websites that are constantly producing new content, they are also looking for content that isn’t garbage as well.
Many content creators trying to get higher rankings will put out content on a never ending, daily basis but the actual output is mediocre at best and just plain garbage at worse. Doing this WILL eventually get the attention of the powers that be but it might not be the attention you want.
You see, rankings algorithms, while they do look to make sure your website is constantly growing and changing, they also take into account the type of content it produces. They rank not only on new content but also, the amount of traffic your site gets as well as the quality of the content being put out.
If they see that the reason your site is constantly putting out content is because you’re putting out two sentence blogs or blogs that don’t really give readers valuable information or that you are just reposting content from other websites and influencers, your rankings will take a big hit.
One of the biggest things that Google ranks for is length of content and duplicate content. They know that people coming to your sight want to learn something and they aren’t just looking for basic information that they already know.
Because of this Google looks for content that is authoritative and informative. So, the more you write about your subject the better the chance is that you will get higher rankings. The reason for this is that the longer you write about a topic in an article or blog, the more likely you are to hit on the important points of your topic and actually give your readers what they are looking for – an education.
Google also looks for duplicate content. If they find that all of the pages of your website have similar content it can actually take points away from your ranking. Therefore, make sure that you approach each page on your website individually and write separate content throughout the website.
Another thing that can hurt your rankings is copying content from other websites. Yes, it’s okay to research your topic on other sites in order to write a thorough article or blog. Just don’t copy the wording from the reference blog. This is called plagiarism. Anything you do copy word for word, make sure it’s in quotes and you give proper attrition to the author or website.
There is so much that goes into the quality versus quantity debate. These are only a few of the basics. And it is a delicate balance between the two. It’s okay from time to time to throw up a quick, short article or blog if that’s all you’ve got on that particular subject but balance it with longer, more in depth articles or blogs that really give your readers a lot of valuable content that they can learn from.
Overall, I would say that if you want to err on the better side of things, focus on quality content regardless of how long the blog or article is. Always be looking to give your readers content that they can learn from and take actionable steps on. Always seek to give them your best effort and present them with something of value that will keep them coming back for more. This will position you as an expert in your field that settles for nothing but the best in everything you do. Now go forth and create quality content for all to see!
