• Testimonials Matter

    Testimonials Matter

    So, you keep hearing about the importance of collecting customer testimonials but you still don’t understand why they matter so much. Have no fear. You see, it’s not enough to provide content and products to your clients. You also have to foster an outstanding customer experience through great service and quality. In other words, when

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  • 6 Ways To Promote Your Book For Free

    6 Ways To Promote Your Book For Free

    So you’ve finally finished writing the book that’s been in your head forever but now you’re wondering to yourself, “How do I promote my book for free online?” After all, you want to sell your book and be seen but not at the expense of your limited budget. Have no fear. Promoting your book online

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  • Newsjacking And How To Use It

    Newsjacking And How To Use It

    Brands and entrepreneurs are always looking for ways to stand out and attract new audiences to their products and services. Enter newsjacking! Newsjacking is not a new concept really. Brands and large companies have been embracing it for quite some time now. So, what exactly is newsjacking? It’s exactly what it sounds like. Using the

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  • How To Create A Mutually Successful Relationship With Your Social Media Manager

    How To Create A Mutually Successful Relationship With Your Social Media Manager

    So you’ve finally taken that big step and hired a social media manager to handle your online brand but how can make sure that the relationship is a fruitful one? Many individuals and companies hire social media managers with the expectation that they no longer have to be involved with all things social media oriented.

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  • 5 Important Things You Need To Know Before Hiring A Social Media Manager

    5 Important Things You Need To Know Before Hiring A Social Media Manager

    There comes a time in every brand’s life when hiring a social media manager becomes a consideration. This usually happens once a venture begins to take off and the daily tasks become too numerous for one person to keep up with or when the abilities of the brand’s staff are not sufficient to properly execute

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  • 8 Clues That It’s Time To Hire A Social Media Manager

    8 Clues That It’s Time To Hire A Social Media Manager

    There are many reasons to hire a social media manager for you and your brand. However, knowing when the time is right to do so can be a tough decision to make especially when trying to keep your budget tight. For many brands, there comes a point when you know something has to change but

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  • 8 Top Ways To Engage Your Social Media Audience Like A Professional

    8 Top Ways To Engage Your Social Media Audience Like A Professional

    Creating a social media presence takes a lot more effort than many think but it doesn’t have to be hard. It just takes an awareness of what your audience is looking for and then giving that to them consistently. Your audience will be initially attracted to your messaging, your products and services, and your brand

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  • Facebook Business Page vs. Personal Profile – What’s The Difference And Why It Matters

    Facebook Business Page vs. Personal Profile – What’s The Difference And Why It Matters

    One of the biggest mistakes I see people make on Facebook is using a personal profile for their business instead of setting up a business page. This is a HUGE no-no! It is vitally important that you always keep your personal profile separate from your business page. Yet many people still don’t know the difference

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  • Top Ways To Find Inspiration When Creating Content

    Top Ways To Find Inspiration When Creating Content

    It’s happened to us all. You sit down to write a blog, website content, or a chapter in your book and the minute your fingers hit the keyboard, your mind goes blank. You got nothing! Inspiration is nowhere to be found! Lack of inspiration can be caused by something as simple to fix as your

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  • Top 6 Obstacles Preventing Most People From Writing Their Book And How To Overcome Them

    Top 6 Obstacles Preventing Most People From Writing Their Book And How To Overcome Them

    If I had a dollar for every time someone has told me they wanted to write a book some day, I’d be extremely rich. Each time this happened I asked the person why they hadn’t written that book yet and each time I pretty much received the same answers over and over again. You see,

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