• Why Social Media is the Secret Weapon for Small Businesses

    Why Social Media is the Secret Weapon for Small Businesses

    Social media has leveled the playing field for small businesses. No longer do you need a massive marketing budget to compete with larger companies. Instead, platforms like Facebook, Instagram, and Twitter give small businesses a direct line to their customers at virtually no cost. In this blog, we’ll explore the key reasons why every small…

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  • The Need For Civility On Social Media

    The Need For Civility On Social Media

    It’s not news to most people that we have a civility problem in the United States. However, nowhere is the immense size of the problem more apparent than on social media. Regardless of demographics, 93% of Americans agree that there is a civility problem in our country. Also, 63% of Americans feel that social media…

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  • How To Create A Mutually Successful Relationship With Your Social Media Manager

    How To Create A Mutually Successful Relationship With Your Social Media Manager

    So you’ve finally taken that big step and hired a social media manager to handle your online brand but how can make sure that the relationship is a fruitful one? Many individuals and companies hire social media managers with the expectation that they no longer have to be involved with all things social media oriented.…

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  • 5 Important Things You Need To Know Before Hiring A Social Media Manager

    5 Important Things You Need To Know Before Hiring A Social Media Manager

    There comes a time in every brand’s life when hiring a social media manager becomes a consideration. This usually happens once a venture begins to take off and the daily tasks become too numerous for one person to keep up with or when the abilities of the brand’s staff are not sufficient to properly execute…

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  • 8 Clues That It’s Time To Hire A Social Media Manager

    8 Clues That It’s Time To Hire A Social Media Manager

    There are many reasons to hire a social media manager for you and your brand. However, knowing when the time is right to do so can be a tough decision to make especially when trying to keep your budget tight. For many brands, there comes a point when you know something has to change but…

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  • 8 Top Ways To Engage Your Social Media Audience Like A Professional

    8 Top Ways To Engage Your Social Media Audience Like A Professional

    Creating a social media presence takes a lot more effort than many think but it doesn’t have to be hard. It just takes an awareness of what your audience is looking for and then giving that to them consistently. Your audience will be initially attracted to your messaging, your products and services, and your brand…

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  • Facebook Business Page vs. Personal Profile – What’s The Difference And Why It Matters

    Facebook Business Page vs. Personal Profile – What’s The Difference And Why It Matters

    One of the biggest mistakes I see people make on Facebook is using a personal profile for their business instead of setting up a business page. This is a HUGE no-no! It is vitally important that you always keep your personal profile separate from your business page. Yet many people still don’t know the difference…

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  • Which Social Media Platforms Are Right For You And Your Business?

    Which Social Media Platforms Are Right For You And Your Business?

    There are many things to consider when deciding which social media platform is best for you and your business. Generally, I usually advise most individuals and businesses to concentrate on only one to three social media platforms. However, figuring out which ones will benefit you and your business best can seem tricky but it doesn’t…

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  • Top 10 Reasons You MUST Promote Your Business On Social Media

    Top 10 Reasons You MUST Promote Your Business On Social Media

    There’s no escaping it. If you’re looking to promote your personal brand or business, there is no better place to do it than on social media. However, if you’re one of those who still insists that you’re doing just fine without it, let me show you why you should reconsider and how social media can…

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  • Why You Should Claim Your @UserName On Facebook

    Why You Should Claim Your @UserName On Facebook

    If you’re like most people then you will know the importance of creating a solid brand for yourself or your business on social media. This usually consists of creating profiles on Facebook, Twitter, Instagram, and LinkedIn among others. However, I want to bring your attention to something so small on Facebook that many people totally…

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