So, you keep hearing about the importance of collecting customer testimonials but you still don’t understand why they matter so much. Have no fear.
You see, it’s not enough to provide content and products to your clients. You also have to foster an outstanding customer experience through great service and quality. In other words, when clients have a great experience, it makes a loyal, raving fan out of them.
Moreover, when clients feel appreciated and taken care of, they ultimately tell everyone they know about it.
For instance, one of the best ways to collect your customers praises is through the use of testimonials.
Customer endorsements create social proof that your products and services are of high quality and worth the price. They also help to build your brand’s reputation. Because building your brand’s reputation goes a long way when it comes to finding new potential customers.
In addition to building your brand’s reputation, endorsements create a feeling of safety for others to try your products and services too. Nielsen research suggests that 70% of people will trust a customer endorsement that is posted online. They don’t even have to know the person.
Collecting Praise
Getting your clients’ endorsements don’t have to be a difficult thing to do. First of all, sometimes it’s as easy as just asking your clients to provide their input. If you’ve done your job well, most people will gladly prove you with a great one.
Secondly, check to see what your clients are saying about you on social media. Social media is a place where people go to socialize, rant, and recommend things. Without even trying, you could find words of praise about your services and products right in plain sight.
Thirdly, emails are another great source of kind words about your brand. Many times clients will send emails exclaiming how much your services and products mean to them. When you receive emails like this, you can pull quotes from them and use them. Just remember to ask your client’s permission first.
In addition, you can send an email to your clients asking them for a testimonial. If you’ve done your job and provided quality products and services, most people will be more than happy to give you a great endorsement.
These are only a few ways to collect testimonials. There are many other ways as well, such as creating a survey, checking the comments on your blog posts, and creating a testimonial submission form on your website.
How To Use Testimonials
Once you’ve started collecting testimonials, it’s important to use them in the most useful and efficient way. Here are a few suggestions to get you started.
Website Product or Service Pages
Your website’s produce and service pages play a key role in converting visitors to clients. Therefore, if you are not using testimonials here you are throwing away a golden opportunity.
Nowhere is it more helpful to have recommendations than on your website’s product and service pages. Remember, 70% of people will buy after reading a testimonial from a past customer. They don’t even have to know that person!
Landing Pages and Sales Letters
First impressions can create a customer or lose one for good. Therefore, any place where you are introducing your brand and asking people to buy should include testimonials from your raving fan customers.
Social Media Posts
This is one of the easiest, inexpensive, and most effective places to grab potential new customer’s attention.
Creating regular weekly posts where you highlight testimonials from raving fan clients is a great way to drum up interest in your brand and its products and services.
Blog Posts
When a potential client makes their way to your blog page, this is a great place to highlight some of your best testimonials. Many of your readers will have landed on your website through an external source and this will be the first time they’ve been introduced to you.
Therefore, make sure that there are testimonials within your blog page that will help attract the attention and interest in any visitors who find it. Ideally, you don’t want your testimonials to get in the way of your blog content but instead they should be in the sidebar or at the end of the blog.
In Conclusion
Using testimonials to build your brand can be one of the most effective ways to gain trust from potential new customers as well as establish your brand as an expert in its field.
Furthermore, there are so many other effective ways to use testimonials. Such as in case studies, print marketing materials, email sequences, and more. The key is to remain open to the possibilities and consistently ask for endorsements from your raving fan customers!
